Among website platforms, WordPress is probably the most famous. When talking about Content management systems alone, WordPress owns 60.8% of the market share. This is how widespread and massive WordPress is.
Even 14.7% of the world’s top websites are powered by it. Time Magazine, Sony Music, The Harvard Gazette and even Microsoft News itself only function due to WordPress. It goes without saying that the internet would be a different landscape if it weren’t for WordPress.
WordPress is a simple website builder. However, it requires a lot more work to make a website comparable to the larger sites like Microsoft News and Time Magazine. It would be difficult to create a website as functional and elegant without the necessary know-how.
Use plug-ins. WordPress plugins are pieces of software that you “plug into” your WordPress site. These pieces of software will then add new functionality or enhance functionality on your WordPress site. Through plugins, you can make your website into anything you can imagine.
Plugins are the heartbeat of WordPress. They are essential to maintain and enhance its function. WordPress plugins are so embedded in the WordPress environment, that there are over 55,000 plugins listed on the WordPress Plugin Directory.
Some are free and some are paid. Some plug-ins are simple to use while others require some time to get used to. One notable plug in is the page builder plug in called Elementor.
For those of you who prefer a more visual experience, here is a video review of Pink1472’s Youtube channel. To get a comprehensive overview of Elementor, you may still want to check out our article below.
Elementor: A Quick Overview Why Is Elementor Menu Highlighting
Elementor, a drag-and drop page builder plugin for WordPress, is the first. Page builders are a tool that allows users to build websites from scratch.
That said, Elementor is nothing new. Since its release in mid-2016, Elementor has been in the WordPress Plugin Library. It has quickly become one of the most popular, visual page builders in WordPress. From there, it hasn’t stopped and rested on its laurels.
Elementor continues to evolve and grow at an incredible pace, keeping up the latest technologies.
Since it is a drag-and-drop builder. Elementor is very easy to use for those just beginning to build their websites. Most of the process will involve dragging and dropping website elements on your workspace.
Most drag and drop builders operate on the “what you see is what you get” model. That means whatever you see while editing or building your website. This makes it easy to imagine how your website would look as you are building it.
Elementor also allows you to do many things. It gives you the ability to create posts and pages that are unique and more eye-oppoing than the standard post or page templates from a regular WordPress theme.
Elementor will take you to a different interface when you create your page. Here you can work on your pages and posts. You don’t need to use the standard editor WordPress offers.
You don’t need to know HTML, CSS, PHP or any other programming skills to use this interface. Everything is easy to use, and you can drag and drop it through the user-friendly interface.
Elementor is also a very flexible plugin. It can be used with whatever current WordPress theme you are using. You can make and generate any content layout or page layout you can imagine with it.
Elementor even works on all kinds of WordPress themes. Elementor is compatible with all themes, so there’s no reason to be concerned if your theme isn’t compatible.
The Features of Elementor
At first glance, Elementor is what it says it is, a drag and drop page builder for WordPress User to make their pages without using a code.
However, we wouldn’t be discussing Elementor if it is all that Elementor can do.
Aside from being one of the most used and well reviewed page builder plugin in WordPress, Elementor also has the following features:
Content Elements Galore
Elementor, as a web page creator, is quite a strange name. It is not page building. Instead, it creates images of a monster that uses the elements to defeat the heroes.
Elementor is not named after any mythical creature or scary monster. It is named after the building blocks users use to build out the page. These blocks are called elements and form the web site.
These are the things that users need to “drag-and-drop” to form their eye popping designs. And through them, the Elementor name is apropos.
Responsive Design
The smart phones were first. Then came internet of things. The internet can now be accessed by almost any device. The most popular way to browse the internet is still via a personal computer or laptop, rather than using smartphones and tablets.
If you’re the owner of a website and want to get “hits”, you shouldn’t be allowed to pick on any cockfight. Both would be welcome to your site. As such, you would want your site to look the best it can no matter the device being used.
Elementor allows you to do just that. Your website will look great on any device, thanks to its responsive design.
And if you are not satisfied with the default look, there are multiple options provided to allow you to customize and control how it works and looks.
Templates
Elementor is a drag-and-drop builder that makes it easy to create a WordPress page. It is not surprising to see people who don’t know where to start when creating a website.
Luckily templates exist in order to help these poor souls. Templates can be used to avoid the “blank page syndrome” that many beginners experience. Elementor offers hundreds of professionally designed templates.
These templates will be a good place to start whenever you are starting out for a new web page. Or they can be used as an inspiration to create your own eye popping websites.
Style options
Elementor offers style as well as templates. Elementor offers many options for customizing your design to make it pixel perfect. What’s more is you do not need to know custom CSS or any coding at all.
Convenience
Elementor’s many tools make it easy to create web pages. You can access right-click support to get assistance with just a mouse click. There is also a quick find tool to aid you in finding what you need to build your website with the Theme Builder.
The Pro version (paid version) even allows users to design entire WordPress themes.
Dynamic Content
Dynamic content refers to any digital or online content which changes and updates based upon data, user behavior, and preferences.
Elementor allows you to add dynamic content from custom fields and plugins like ACF, Pods and Toolset. You can keep your pages up-to-date with any changes that you wish to reflect.
Popup Builder
Another feature available only to Pro users of Elementor is the popup builder. Popups are small web pages that can be used into whatever you like. They are often used to convert leads.
Elementor’s popup builder allows you to create your popup with the same tools as your webpage builder. You can use the same visual, drag-and-drop interface and the “what you see is what it gives you” interface.
Elementor’s Popup Builder will allow you to create popups as striking as your pages.
WooCommerce Builder
WooCommerce is an open-source ecommerce plugin for WordPress. WooCommerce’s target is usually small to large online merchants. Its primary draw is its ease of integration on your site and its customizability.
This customizability extends even to Elementor which allows users to create an eCommerce store using the WooCommerce plugin. Through Elementor you can design your WooCommerce shop using Lementors. You can also include products and integrate them into your design.
Users for Elementor
Anyone can use Elementor. Digital marketers, students and everyone in between. Anyone who has plans in creating a web page through WordPress, can spice up their pages through the different functions and styles available in Elementor.
Casual User
Casual users looking for a way to add pizazz and personality in their personal websites or blogs can use Elementor. Elementor is the ideal tool to do this job.
The visual interface makes it easy for casual users, even those with no programming knowledge, to create eye-opening or innovative designs.
Even the free version is good enough for casual users.
Digital Marketer
Elementor is also great for digital marketers and teams because it allows for lots of marketing opportunities.
It can be used as a drag-and-drop page builder to create sales pages or landing pages if you know how to do that. To really increase your sales, you could combine the plugin with Landing Page friendly plugins.
If you want to get serious, you can avail of the Elementor Pro features that allow you to create lead forms. These forms are similar to those that focus on landing pages or lead conversion.
These lead forms can be connected to popular email marketing tools. Zapier is one of the most popular integration and automation tools on the internet.
The Popup builder was mentioned earlier. This popup builder allows you to create opt-in, popups. You can place these pop ups anywhere on your site and target them to specific things.
The WooCommerce Builder can also be used to design sales pages and sell products.
Site Builders
Elementor is the best choice for those who work on websites for clients.
Elementor offers many features that make website building easier and more efficient. Drag and drop allows builders to quickly create a website. Combine this with the website preview, and you can almost instantly see the results of your work.
There are even themes to make the website building process easier. Or these very same themes can be used as an inspiration for the next websites they will be making. To create the perfect website, they can combine the functionality and aesthetics of all three.
Elementor users can even use the plugin in conjunction with flexible themes to build 100% custom client sites without even touching code.
However, Elementor allows you to still code.
Elementor: The Case
We know about Elementor’s features, and we also know who can benefit from the plugin. But we need to understand why Elementor is so important.
First of all, the most basic use of Elementor boils down as a page builder for websites.
Making websites is not an easy task. Sure, you might know the basics. It is possible that you even know what elements are needed to create a functional website.
However, it is still a fact that websites should be unique in order to carve out their own space in the internet. This might sound like an easy task, but there are a lot of factors to consider when maintaining a website.
Website navigation and aesthetics are important, as well as security. To keep visitors and users satisfied with the website’s performance, each of these should be in top condition.
It will require a lot of effort. These problems will be ten times more if you are a freelancer or website designer.
For each new client or new website you build, you will need to create and generate newer ideas to make it unique.
Plugins and page builder apps are a godsend for these people. With lots of features to make the website building process more accessible and easier to use. It will be easier to do the work.
From the multiple features such as dynamic content, version features, and drag and drop builders, Website designers will have to spend less time fine tuning websites depending on their client’s preferences.
It is possible to start from scratch. Many professional-grade templates are available.
This is the core of website builders and webpage builders. They make it easier and more accessible for users to carve their own space on the Internet. Why Is Elementor Menu Highlighting
The Examination of Elementor
The Interface
Of course, using the Elementor plugin requires installation and activation before using it. You can do so through the WordPress Repository.
With that done, you can choose to customize Elementor’s settings or immediately begin creating and designing a website.
The default settings for people just starting out should not be altered. We can now go to the pages and edit any that we want.
To start editing: On the upper right side of the page, click on “Edit With Elementor”
The dashboard will now have the following parts:
- This is the Main Canvas, where the majority of the action will occur. Here you can edit and redesign the majority of your websites.
- The Elementor widgets area where most of the “apps” and functions for your website can be dragged from before putting it in the main working area of our website
- Elementor Settings
- Open Elementor Widgets
- Global Settings
- Revision History
- Switch View. where you can switch between views on how your website will look like on different gadgets (desktop, tablet, or mobile)
- Preview the Changes
- Publish
From this interface, you can choose what to do with your website. You can either start from scratch. You can edit a pre-existing webpage. You can even use a template to get you started with your work. Why Is Elementor Menu Highlighting
Elementor Structure Hierarchy
Understanding how Elementor works is essential before you can create websites. In this case, you need to get a grip of how the website elements in Elementor work as well as how they work with each other.
Elementor may be a drag-and-drop builder that can seem chaotic at first glance. However, there is actually a structure to this “madness”. This structure is essential for effective website building, and not just copying a template.
Each page created with Elementor has sections and columns
Sections can be described as rows. Each section is the foundation of the page. You can change the size and background of a section. Sections hold widgets and columns. Basically they hold the other elements of the website together.
Columns meanwhile divide the sections. Just like the sections, you can control and customize each column individually. Each column can be home to multiple widgets or content. As such, you can make each column on a section different from each other.
As for the content and widgets, these are the smallest elements in a website. This is basically the toppers of your website. The function of your website will depend on the widgets and its personality will depend on the content. Of course, you can still customize and style these two.
Pre-made Templates
Although they aren’t necessary for creating web pages, you can still make them from scratch. However, pre-made templates are always a blessing. They not only make it easier to do your job faster but also provide inspiration.
Elementor provides you with professionally designed pre-made templates you can use for your page. Each template can be used as-is or modified to fit your needs.
So how many templates do Elementor provide its users? Elementor offers 150 templates to free users. If that is not enough, Pro users are given three hundred and more templates to play around with.
There are also the Elementor Kits. These are “design kits” that consist of a collection of templates. These templates have a common design or are generally uniform. These kits are perfect for crafting whole websites that carry a singular vision on its design aspect.
Elementor’s template collection contains both pre-made templates as well as Elementor kit kits. This library holds most of all common page templates for different purposes. Think of a web page, and you might find what you need there. Why Is Elementor Menu Highlighting
There are pages for contact pages, about pages, landing pages, and niches. restaurants, hotels, resorts etc.) portfolios, and even teampages as well as many more.
The library not only gives, but it also receives. If you created a web page that you think you really are satisfied with, you can export them as a template and you will be able to reuse them at the drop of a hat.
This makes it easy to choose a design when you are building another page that shares design or function elements from your previous pages. You can even share them to the greater community online.
Designing a Page from Scratch with Elementor
Elementor allows you to build and design your web page either from scratch, with a pre-existing template. Although it’s easier to use a template to create one, it is worth learning how to make one yourself.
Through examining it sprocess, we can clearly see how good the functions of the Elementor Plugin is.
To begin:
- Open a blank page and click “Edit With Elementor”
- You will see a “+” button. Click on it to add a new section
- A page will appear with a variety of sections. Choose the one that best suits your needs. It is best to choose one that has enough columns to meet your needs.
- Now that you have your sections, you can start picking your widgets in the Elementor drag and drop them to your columns where you want to place them.
- Once you’re satisfied with the placement of your elements, you can modify them in the Content and Style sections. It is a good idea to experiment with the different options until you find the style that suits you best. Why Is Elementor Menu Highlighting
Editing a Pre-Existing Page in Elementor to Suit your Design
After learning how to create web pages with Elementor from scratch, we can now look at editing instead of building one from an existing page. You can find pre-existing pages from many sources.
These templates can be taken from your saved pages. Some can come front he dozens of templates available from Elementor’s library. They can also be templates you have imported into Elementor.
It doesn’t matter what source you use, editing a page from a pre-built webpage is much easier than building it from scratch.
Let’s get on with it.
- Adding in a new widget is the same as doing it from scratch. You just take the widget you want to use from the Elementor Panel and then drag it to where you want to place it on the page.
- Rearranging widgets on the visual preview is also done by dragging the said widget and dropping it to the new location of where you want to place it.
- Editing text from content boxes is just as simple. You just need to click on the box and then type the new text you want on the visual preview.
- You can always add sections or columns. This is particularly useful if you need to create new layouts of your widgets.
- By clicking on the widgets, you can modify them in the same way as text. In the case of widgets, it will open the appropriate setting in the sidebar. This is divided into three tabs: Content, Style, and Advanced. These settings can be adjusted until you find the right setting. Why Is Elementor Menu Highlighting
The Price of Elementor
With all the features elementor provides its users, it seems too good to be true that it is just a free plugin. You heard it correctly. Elementor is FREE
That said, you might have noticed that there is a mention of a Pro version. And it’s true there is a pro version. However, you don’t really need to go pro to enjoy almost all of Elementor’s benefits and features.
You can get Elementor’s main plugin via the official WordPress repository. It is entirely free and no hidden costs or signups and registrations are needed. If you wish to upgrade to Pro, this plugin will be required.
Speaking of the Pro edition. There are currently four plans. Each plan has more features and benefits. Depending on which plan you choose, they will provide a different number of Pro Website Activation.
The plan are as follows:
Essential Plan | Expert Plan | Studio Plan | Agency Plan |
$49 per Year | $199 per Year | $299 per Year (1st year only)
$499 |
$999 per Year |
1 Pro Website Activation
100+ Basic and Pro Widgets
More than 300+ Pro and Basic Templates
60+ Pro Website Kits
Theme Builder
WooCommerce Store Builder
Landing Page Builder
Premium Support |
25 Pro Website Activations
100+ Basic and Pro Widgets
300+ Basic and Pro Templates
60+ Pro Website Kits
Theme Builder
WooCommerce Store Builder
Landing Page Builder
Premium Support
Elementor Expert Profile |
100 Pro Website Activations
More than 100+ basic and pro widgets
More than 300+ Pro and Basic Templates
60+ Pro Website Kits
Theme Builder
WooCommerce Store Builder
Landing Page Builder
VIP Support
Elementor Expert Profile |
1000 Pro Website Activations
100+ Basic and Pro Widgets
More than 300+ Pro and Basic Templates
60+ Pro Website Kits
Theme Builder
WooCommerce Store Builder
Landing Page Builder
VIP Support
Elementor Expert Profile |
The case for going pro
When it comes to Elementor Pro, there is much debate. A lot of people find it hard to reconcile paying for a service that already offers 90% of what it can do for free. To be honest, this actually boils down to what Elementor Pro offers.
Elementor Pro offers many other benefits, in addition to the ones mentioned above. These include: Why Is Elementor Menu Highlighting
- 50+ additional content elements or modules
- Additional page templates available in 300+
- A theme builder (which allows you to change headers and footers for your current theme)
- WooCommerce Builder allows you to rebuild WooCommerce Product Pages
- Popup builder (which allows you to build popups and integrate them with either an on opt-in form or some offers or discounts)
- Visual form builder that can be integrated with many popular marketing tools
- Global widgets can be used on the website, even if they are not on the same page.
- Add custom CSS to any Elementor Blocks for further customization
- Deploying Elementor elements in sidebars and widgets
If you think these additional features are enough, or if you need some of these features for your webpage, you should definitely go for Elementor’s Pro Version. Why Is Elementor Menu Highlighting
Elementor: The Pros and Con of Elementor
Pros
- The core product for Elementor is entirely free. Elementor is free to use, unlike many plugins.
- You have many options to create your website. They are even very easy to use.
- It allows users to build custom web pages and page layouts with eye-popping design that may not be accessible in your basic theme or on WordPress’ basic builder.
- Drag and drop builders eliminate the need to have HTML, CSS, orPHP skills. Elementor is your friend!
- Chooses the “What you see is what you get” approach, makes it easy for you to build your website without switching to previews. This approach can help you save time.
- Elementor pages are all responsive. You can even see how your pages would look on mobile, tablet, and desktop while you build your website.
- This plugin allows you to adjust all alignments, margins and padding values. You can literally fine tune all details of your page.
Cons
- Sometimes, the custom styling to links does not always go as intended.
- There are times where you can get stuck with Elementor’s default typography and color settings.
- It is difficult to fix misaligned elements, especially talking about their margin values. Because most content elements, including blocks and columns, have their own margin settings, this is not possible.
- Some people have observed that Elementor can sometimes slow down the overall speed of your website. Why Is Elementor Menu Highlighting
The Verdict for Elementor
In conclusion, Elementor is a splendid page builder. It has all the features you want and need for a basic page builder and more. Both beginners and veterans can use it. What’s more is that you get all of its features for the low low price of free.
Elementor is the best drag-and-drop page builder plugin you can find for WordPress.
I’d even say that Elementor’s developers have made a fortune and have not stopped trying since. Given Elementors age, it is amazing that they are still among the top choices today.
Common Questions about Elementor
Is Elementor compatible with WordPress themes?
Elementor Works with all themes as long as they follow the coding standards of WordPress set by its Codex.
Does Elementor Work with other WordPress plugins
Elementor can be used with nearly all WordPress plugins.
You might have an incompatibility problem. Elementor can help you to find and fix it.
What is Elementor Pro?
Elementor Pro is the more advanced version of Elementor.
It is not free, unlike regular Elementor. It adds many features and completes the tools web designers need to create a professional website. Why Is Elementor Menu Highlighting
Why is the Studio subscription to Elementor Pro discounted?
Elementor wants to provide a studio plan at a lower price.
This is a great deal at 40% off This discount is only valid for one year. During renewal users will have to pay the regular, full price of the Studio plan.
How can I pay for Elementor Pro
The folks at Elementor access Stripe, PayPal, or any credit card to pay for Elementor Pro.
Is there a Demo Version for Elementor Pro? Why Is Elementor Menu Highlighting
Elementor Pro does not have a Demo version.
They do have a 30-day refund policy which allows you to cancel your pro plan and get a full refund. If you are interested in the Pro version of Elementor Pro, you can pay for it and then use it for one month to decide if it is worth keeping.