Among website platforms, WordPress is probably the most famous. When talking about Content management systems alone, WordPress owns 60.8% of the market share. This is how widespread and massive WordPress is.
Even 14.7% of the world’s top websites are powered by it. Time Magazine, Sony Music, The Harvard Gazette and even Microsoft News itself only function due to WordPress. It goes without saying that the internet would be a different landscape if it weren’t for WordPress.
Now WordPress is just a very simple site builder, it takes a lot of work to create a website in the levels of the bigger ones like Microsoft news and Time Magazine. It would be difficult to create a website as functional and elegant without the necessary know-how.
Enter Plug-ins. WordPress plugins can be described as pieces of software you “plug in” to your WordPress website. These plugins will enhance or add functionality to your WordPress site. Through plugins, you can make your website into anything you can imagine.
This is the reason why plugins can be considered as the beating heart of WordPress. They are vital to the function of WordPress. Plugins are so baked into the WordPress environment that the WordPress Plugin Directory features about 55,000+ plugins.
Some of them are free, some are not. Some plug-ins are simple to use while others require some time to get used to. One notable plug in is the page builder plug in called Elementor.
For those of you who prefer a more visual experience, here is a video review of Pink1472’s Youtube channel. You can still read our article to get an overview of Elementor.
Elementor: A Quick Overview Elementor Landingpage Erstellen
To begin with, Elementor is a drag-and-drop page builder plugin for WordPress. As the name suggests, page builders help users build their websites from the ground up.
That said, Elementor is nothing new. It has been available in the WordPress Plugin Library since it was released in mid-2016. It has quickly become one of the most popular, visual page builders in WordPress. From there, it hasn’t stopped and rested on its laurels.
Elementor continues to evolve and grow at an incredible pace, keeping up the latest technologies.
Since it is a drag-and-drop builder. Elementor is easy to use, even for people just starting to build websites. Most of the process will involve dragging and dropping website elements on your workspace.
Drag and drop builders work on the principle that “what you see, is what you get”. That means whatever you see while editing or building your website. It is easy to visualize how your website will look when you build it.
Elementor also allows you to do many things. You can create pages and posts that are more unique than regular WordPress themes.
When making your page, Elementor will bring you to a separate interface. Here you can work on your pages and posts. As such, you do not need to touch the standard editor that WordPress provides.
You don’t need to know HTML, CSS, PHP or any other programming skills to use this interface. As stated above, everything is drag and drop and done through a handy user-facing interface.
Elementor is also a very flexible plugin. It can be used with whatever current WordPress theme you are using. You can make and generate any content layout or page layout you can imagine with it.
Elementor even works on all kinds of WordPress themes. So there is no need to worry if your theme will be bugging out since it is not compatible with Elementor.
The Features of Elementor
At first glance, Elementor is what it says it is, a drag and drop page builder for WordPress User to make their pages without using a code.
However, we wouldn’t be discussing Elementor if it is all that Elementor can do.
Elementor is not only one of the most popular and highly reviewed page builders plugins in WordPress. It also offers the following features:
Content Elements Galore
Elementor, as a web page creator, is quite a strange name. Rather than page building, it brings about images of a monster who uses the elements to vanquish the heroes.
Elementor is not named after any mythical creature or scary monster. Its name is derived from the blocks that are used to build the pages. These blocks are called elements and form the web site.
These are the things that users need to “drag-and-drop” to form their eye popping designs. These are the Elementor names.
Responsive Design
First came the smart phones. Then came the Internet of things. The internet can now be accessed by almost any device. Still, the most common way to browse the Internet would be a debate between the personal computer or laptop versus the smartphones and tablets.
Now, if you are an owner of a webpage who wants the “hits” you should have no cock to pick on that cockfight. You would want both to visit your website. You want your website to look great on any device.
Elementor makes it possible to achieve this. With its responsive design that is turned on by default, your website will look optimized no matter which gadget your viewer is using.
And if you are not satisfied with the default look, there are multiple options provided to allow you to customize and control how it works and looks.
Templates
Elementor is a drag-and-drop builder that makes it easy to create a WordPress page. It will also be no surprise to find people who have no idea where to begin when building a webpage.
These poor souls can be helped by templates. Templates can help avoid the blank page syndrome that most beginners suffer from. Elementor offers hundreds of professionally designed templates.
These templates are a great place to start when you’re creating a new website. These templates can also be used to inspire you in creating your own unique websites.
Style options
Aside from templates, Elementor also provides style. Elementor offers many options for customizing your design to make it pixel perfect. You don’t need to know any coding or custom CSS.
Convenience
Elementor’s many tools make it easy to create web pages. Some of which include right-click support where you can get help with a click of the mouse. There is also a quick find tool to aid you in finding what you need to build your website with the Theme Builder.
The Pro version (paid version) even allows users to design entire WordPress themes.
Dynamic Content
Dynamic content is defined as any digital or online content that changes and updates based on data, user behavior and preferences.
Elementor allows you to add dynamic content from custom fields and plugins like ACF, Pods and Toolset. You can keep your pages up-to-date with any changes that you wish to reflect.
Popup Builder
Another feature available only to Pro users of Elementor is the popup builder. Popups can be made into any web page you wish. They are often used to convert leads.
Elementor’s Popup Builder allows you to design your popup using the same tools given for your webpage builder. You can use the same visual, drag-and-drop interface and the “what you see is what it gives you” interface.
With Elementor’s popup builder, you are sure to create popups that are as visually impressive as your page.
WooCommerce Builder
WooCommerce is an open source ecommerce plugin for WordPress. WooCommerce’s target is usually small to large online merchants. Its main draw is for its simplicity to integrate on your website and its customizability.
This customizability extends even to Elementor which allows users to create an eCommerce store using the WooCommerce plugin. Through Elementor you can design your WooCommerce shop using Lementors. You can even include products and integrate it in your design.
The Users for Elementor
Elementor can be used by almost anyone. From digital marketers to students. Anybody who plans to create a WordPress website can use the various styles and functions available in Elementor to spice up their pages.
Casual User
Elementor is a great tool for casual users who want to inject some personality and pizazz into their blogs or websites. In fact Elementor is the perfect tool for such a job.
Using the visual interface, it would be very easy for casual users to create groundbreaking or eye-opening designs even without using technical knowledge like coding, custom CSS or whatever programming language available.
For casual users, even the free version is already good to go.
Digital Marketer
Elementor is great for digital marketers, teams and individuals because it offers many marketing opportunities.
It can be used as a drag-and-drop page builder to create sales pages or landing pages if you know how to do that. To really increase your sales, you could combine the plugin with Landing Page friendly plugins.
You can use the Elementor Pro features to create lead forms if you’re serious. These forms are not far from those plugins that focus more on lead conversion or landing pages.
You can even connect these lead forms to popular email marketing services. It can even be integrated with Zapier, one of the internet’s most well known automation and integration tools.
The Popup builder was mentioned earlier. This popup builder allows you to create opt-in, popups. You can place these pop ups anywhere on your site and target them to specific things.
The WooCommerce Builder can also be used to design sales pages and sell products.
Site Builders
For people whose work involves building websites for clients, there is no better choice than Elementor.
Elementor has plenty of features to make website building an easier and more streamlined process. Drag and drop allows builders to quickly create a website. Combine this with the website preview, and you can almost instantly see the results of your work.
You can even choose themes to simplify the process of building websites. Or these very same themes can be used as an inspiration for the next websites they will be making. To create the perfect website, they can combine the functionality and aesthetics of all three.
Elementor users can even use the plugin in conjunction with flexible themes to build 100% custom client sites without even touching code.
However, Elementor allows you to still code.
Elementor: The Case
While we know of Elementor’s features and we know who can benefit from using the plugin, we should probably get to know why we should use Elementor in the first place.
First of all, the most basic use of Elementor boils down as a page builder for websites.
Making websites is not an easy task. You might be able to grasp the basics. You might even know which elements to include to make a very functional website.
However, it is still a fact that websites should be unique in order to carve out their own space in the internet. This might sound like an easy task, but there are a lot of factors to consider when maintaining a website.
Then there is the website navigation, the overall aesthetic, not to mention, the security of your website. To keep visitors and users satisfied with the website’s performance, each of these should be in top condition.
Doing so will take a lot of work. Now, put yourself in the shoes of a freelancer or a website designer and you will have these problems multiplied tenfold.
For each new client or new website you build, you will need to create and generate newer ideas to make it unique.
Plugins and page builder apps are a godsend for these people. There are many features that make website building easier and more intuitive. Work will take less time to consume.
From the multiple features such as dynamic content, version features, and drag and drop builders, Website designers will have to spend less time fine tuning websites depending on their client’s preferences.
It is possible to start from scratch. Thanks to the multiple professional grade templates available for use.
This is the core of website builders and webpage builders. They make it easier and more accessible for users to carve their own space on the Internet. Elementor Landingpage Erstellen
The Examination of Elementor
The Interface
The Elementor plugin must be activated before it can be used. You can do so through the WordPress Repository.
Once you’re done, you can either customize Elementor’s settings to your liking or start creating and designing websites immediately.
The default settings for people just starting out should not be altered. We can now go to the pages and edit any that we want.
To start editing: On the upper right side of the page, click on “Edit With Elementor”
The dashboard will now have the following parts:
- The Main Canvas where most of the action will take place. This is where you will edit and redesign most of your websites look
- You can drag the Elementor widgets section from which most of the functions and “apps” for your website to be placed before you place it in the main area of our website.
- Elementor Settings
- Open Elementor Widgets
- Global Settings
- Revision History
- Switch View. Switch View. This is where you can switch between different views of how your website will appear on different devices (desktop/tablet, mobile).
- Preview Changes
- Publish
From this interface, you can choose what to do with your website. You can either start from scratch. Edit an existing webpage. You can even use a template to get you started with your work. Elementor Landingpage Erstellen
Elementor Structure Hierarchy
Before you can truly begin creating websites in Elementor, you need to understand how it works. In this case, you need to get a grip of how the website elements in Elementor work as well as how they work with each other.
Sure, Elementor might offer a drag and drop builder, which at first glance can make it a chaotic and free builder. However, there is actually a structure to this “madness”. This structure is essential for effective website building, and not just copying a template.
Every page built with Elementor contains sections and columns
Sections can be described as rows. Each section is the basis of the page. You can add a background in a section, change its sizing, and do more customizations. Most of all, sections hold columns and widgets. They basically hold all the elements together.
Columns meanwhile divide the sections. Each column can be customized and controlled individually, just like the sections. Each column is home to multiple content or widgets. As such, you can make each column on a section different from each other.
As for the content and widgets, these are the smallest elements in a website. These are the main elements of your website’s toppers. Your website’s function will be determined by the widgets, while its personality will be determined by the content. These widgets can be customized and styled.
Pre-made Templates
Although they aren’t necessary for creating web pages, you can still make them from scratch. However, pre-made templates are always a blessing. Not only do they make your work easier and faster, they are also a source of lots and lots of inspiration.
Elementor provides you with professionally designed pre-made templates you can use for your page. You can use each template as is, or you can edit them to suit your needs or tweak them a little to make a perfect fit.
So how many templates do Elementor provide its users? Elementor offers 150 templates to free users. Pro users have three hundred more templates available to them.
There are also the Elementor Kits. These “design kits” consist of a variety of templates. These templates are mostly uniform or share the same design feel. These templates are great for creating websites with a single design theme.
Both the pre-made templates and the Elementor kits are available on Elementor’s template library. This library contains most common templates for various purposes. Think of a web page, and you might find what you need there. Elementor Landingpage Erstellen
They have a selection of pages for about pages, contact pages, homepages, landing pages and their various niches (i.e. restaurants, hotels, resorts etc.) Portfolios and teampages are also available.
The library not only gives, but it also receives. If you created a web page that you think you really are satisfied with, you can export them as a template and you will be able to reuse them at the drop of a hat.
This allows you to easily choose a design for a page that shares design elements or functions with your other pages. These designs can be shared to the wider community online.
Designing a Page from Scratch with Elementor
Elementor lets you create and design your website from scratch or with a pre-existing template. While it is easier to build one from a template, it is still worthwhile to learn how to build one from scratch.
We can see the effectiveness of the Elementor plugin’s functions by looking at it.
To start:
- Open a blank page and click “Edit With Elementor”
- You will see a “+” button. To add a new section, click on the button.
- A page will appear with a variety of sections. Pick the one most suited to your needs. It is best to choose one that has enough columns to meet your needs.
- Now that you have your sections, you can start picking your widgets in the Elementor drag and drop them to your columns where you want to place them.
- Once you’re satisfied with the placement of your elements, you can modify them in the Content and Style sections. It is a good idea to experiment with the different options until you find the style that suits you best. Elementor Landingpage Erstellen
Editing a Pre-Existing Page in Elementor to Suit your Design
Now that we’ve learned how to design web pages from scratch with Elementor, it is time to look at the process of editing rather than building one from a pre-existing page. You can find pre-existing pages from many sources.
These templates can be taken from your saved pages. You can find many templates in Elementor’s library. They can also be templates you have imported into Elementor.
No matter the source, one thing is true: Editing a webpage from a pre-built page is a lot easier than building one from scratch.
Let’s move on.
- It is easy to add a new widget. Simply drag the widget that you wish to use from your Elementor Panel to the place you want it to be on the page.
- Rearranging widgets on the visual preview is also done by dragging the said widget and dropping it to the new location of where you want to place it.
- Editing text from content boxes is just as simple. Simply click on the box to open it and then enter the text you desire on the visual preview.
- Remember, you can always add new sections and columns. This is particularly useful if you need to create new layouts of your widgets.
- You can customize your widgets the same way you edit text, by clicking on them. In the case of widgets, it will open the appropriate setting in the sidebar. This section is broken down into three tabs: Style, Content, and Advanced. These settings can be adjusted until you find the right setting. Elementor Landingpage Erstellen
The Price of Elementor
With all the features elementor provides its users, it seems too good to be true that it is just a free plugin. Yep, you heard it right. Elementor is FREE
That said, you might have noticed that there is a mention of a Pro version. It is true that there is a Pro version. However, you don’t really need to go pro to enjoy almost all of Elementor’s benefits and features.
The official WordPress repository contains Elementor’s main plug-in. It’s completely free with no signups or registrations required. If you wish to upgrade to Pro, this plugin will be required.
Speaking of the Pro edition. There are currently four plans available. Each plan has more features and benefits. Depending on which plan you choose, they will provide a different number of Pro Website Activation.
These are the details of the plan:
| Essential Plan | Expert Plan | Studio Plan | Agency Plan |
| $49 per Year | $199 per Year | $299 per Year (1st year only)
$499 |
$999 per Year |
| 1 Pro Website Activation
More than 100+ basic and pro widgets
More than 300+ Pro and Basic Templates
60+ Pro Website Kits
Theme Builder
WooCommerce Store Builder
Landing Page Builder
Premium Support |
25 Pro-Website Activations
100+ Basic and Pro Widgets
300+ Basic and Pro Templates
60+ Pro Website Kits
Theme Builder
WooCommerce Store Builder
Landing Page Builder
Premium Support
Elementor Expert Profile |
100 Pro Website Activations
More than 100+ basic and pro widgets
300+ Basic and Pro Templates
60+ Pro Website Kits
Theme Builder
WooCommerce Store Builder
Landing Page Builder
VIP Support
Elementor Expert Profile |
1000 Pro Website Activations
More than 100+ basic and pro widgets
300+ Basic and Pro Templates
60+ Pro Website Kits
Theme Builder
WooCommerce Store Builder
Landing Page Builder
VIP Support
Elementor Expert Profile |
The Case for Going Pro
There is a great debate if when talking about going Pro with Elementor. A lot of people find it hard to reconcile paying for a service that already offers 90% of what it can do for free. This really boils down to Elementor Pro.
Elementor Pro offers many other benefits, in addition to the ones mentioned above. This include: Elementor Landingpage Erstellen
- 50+ additional content elements or modules
- 300+ additional page templates
- A theme builder (which allows you to change headers and footers for your current theme)
- WooCommerce Builder allows you to rebuild WooCommerce Product Pages
- Popup builder (which allows you to build popups and integrate them with either an on opt-in form or some offers or discounts)
- Visual form builder (which can be integrated with multiple and popular marketing tools)
- Global widgets that can be used through the website (even not on the same page)
- For further customization, add custom CSS to any Elementor Blocks
- Sidebar widgets and widgets can be used to deploy Elementor elements
If you think these additional features are enough, or if you need some of these features for your webpage, you should definitely go for Elementor’s Pro Version. Elementor Landingpage Erstellen
Elementor: The Pros and Con of Elementor
Pros
- The core product for Elementor is entirely free. Unlike most plugins, you do not need to get the Professional plan in order to get the most out of Elementor
- You have many options to create your website. They are even very easy to use.
- It allows users to build custom web pages and page layouts with eye-popping design that may not be accessible in your basic theme or on WordPress’ basic builder.
- The drag and drop builder removes the need for HTML, CSS, or PHP skills. No Coding is Required when you got Elementor by your side
- Chooses the “What you see is what you get” approach, makes it easy for you to build your website without switching to previews. This approach can help you save time.
- All pages made with Elementor are responsive. They even allow you to view how they would look on mobile, desktop, or tablet as you are building your website.
- This plugin allows you to adjust all alignments, margins and padding values. All details can be fine tuned.
Cons
- Sometimes the links’ custom styling doesn’t always work as expected.
- There are times where you can get stuck with Elementor’s default typography and color settings.
- It can be difficult to correct misaligned elements, particularly when it comes to their margin values. This is because most blocks, columns, and content elements have their own margin settings.
- Elementor can slow down your website’s overall speed, according to some users. Elementor Landingpage Erstellen
The Verdict for Elementor
In conclusion, Elementor is a splendid page builder. Elementor has everything you need to build a simple page. It caters to both beginners and veteran page builder alike. You get all its features at a low price.
So if you are looking for a drag and drop page builder plugin for WordPress, you will never go wrong with Elementor.
I’d even say that Elementor’s developers have made a fortune and have not stopped trying since. Given Elementors age, it is amazing that they are still among the top choices today.
Elementor Frequently Asked Questions
Does Elementor work with WordPress Themes?
Elementor works with all themes provided they adhere to the WordPress Codex coding standards.
Can Elementor be used with other WordPress plugins?
Elementor works with almost all WordPress plugins.
You might have an incompatibility problem. Elementor can help you to find and fix it.
What is Elementor Pro?
Elementor Pro, the advanced version of Elementor, is available.
It is not free, unlike regular Elementor. However, it adds a lot of features and completes the needed tools that web creators need to build a professional, pixel perfect website. Elementor Landingpage Erstellen
Why is there a discount for the Studio subscription of Elementor Pro?
Elementor simply wants to offer a lower entry price point for their studio plan.
At 40% discount, this is a fantastic deal. However, this only applies for one year. During renewal users will have to pay the regular, full price of the Studio plan.
How do I pay for Elementor Pro?
Elementor Pro can be paid for using Stripe, PayPal or any other credit card.
Is there a Demo Version for Elementor Pro? Elementor Landingpage Erstellen
Elementor Pro does not have a Demo version.
However, they do offer a refund policy that lets you cancel the pro plan as well as get a refund within the first 30 days. So if you want to try the Pro version, the best thing to do would be pay for Elementor Pro, try it for a month, then decide if you want to keep it or not.