WordPress is the most well-known website platform. When talking about Content management systems alone, WordPress owns 60.8% of the market share. This is how widespread and massive WordPress is.
Even 14.7% of the world’s top websites are powered by it. WordPress is the only reason that Time Magazine, Sony Music and The Harvard Gazette, as well as Microsoft News, function. WordPress is a must-have for the internet.
Now WordPress is just a very simple site builder, it takes a lot of work to create a website in the levels of the bigger ones like Microsoft news and Time Magazine. Without the know-how, it would be very difficult to make a website that is as functional or as elegant as those.
Enter Plug-ins. WordPress plugins can be described as pieces of software you “plug in” to your WordPress website. These plugins will enhance or add functionality to your WordPress site. Plugins allow you to transform your website into any type of thing you can think of.
This is the reason why plugins can be considered as the beating heart of WordPress. They are vital to the function of WordPress. Plugins are so baked into the WordPress environment that the WordPress Plugin Directory features about 55,000+ plugins.
Some of them are free, some are not. Some of these plug-ins are easy to use, and others take a while of getting used to. Elementor, a page builder plug-in, is a notable one.
For those of you who prefer a more visual experience, here is a video review of Pink1472’s Youtube channel. You can still read our article to get an overview of Elementor.
Elementor: A Quick Overview How To Create A Landing Page In WordPress Using Elementor
Elementor, a drag-and drop page builder plugin for WordPress, is the first. Page builders are a tool that allows users to build websites from scratch.
That said, Elementor is nothing new. Since its release in mid-2016, Elementor has been in the WordPress Plugin Library. It quickly became one of the most popular visual page builders in WordPress. From there, it hasn’t stopped and rested on its laurels.
Even today, Elementor continues to grow and evolve at a rapid pace, keeping up with the newest technologies.
Since it is a drag-and-drop builder. Elementor is very easy to use for those just beginning to build their websites. Drag and drop website elements onto your workspace is the most common part of Elementor.
Most drag and drop builders operate on the “what you see is what you get” model. That means whatever you see while editing or building your website. It is easy to visualize how your website will look when you build it.
Furthermore, Elementor allows you to do a lot of things. It gives you the ability to create posts and pages that are unique and more eye-oppoing than the standard post or page templates from a regular WordPress theme.
When making your page, Elementor will bring you to a separate interface. Here you can work on your pages and posts. As such, you do not need to touch the standard editor that WordPress provides.
This interface also does not require you to have any HTML, CSS, PHP, or any coding skills. Everything is easy to use, and you can drag and drop it through the user-friendly interface.
Elementor is also a very flexible plugin. It can be used with any current WordPress theme. It can be used to create any page or content layout you can think of.
Elementor works with all types of WordPress themes. Elementor is compatible with all themes, so there’s no reason to be concerned if your theme isn’t compatible.
The Features of Elementor
Elementor looks like it’s a drag-and-drop page builder for WordPress Users.
We wouldn’t discuss Elementor, however, if that is all Elementor can do.
Elementor is not only one of the most popular and highly reviewed page builders plugins in WordPress. It also offers the following features:
Content Elements Galore
Admit it, the name Elementor is pretty strange for something that is a web page builder. It is not page building. Instead, it creates images of a monster that uses the elements to defeat the heroes.
Elementor is not named after any mythical creature or scary monster. It is named after the building blocks users use to build out the page. These blocks are called elements and form the web site.
These are the items that users “drag-and drop” to create eye-popping designs. These are the Elementor names.
Responsive Design
The smart phones were first. Then came the Internet of things. The internet can now be accessed by almost any device. The most popular way to browse the internet is still via a personal computer or laptop, rather than using smartphones and tablets.
If you’re the owner of a website and want to get “hits”, you shouldn’t be allowed to pick on any cockfight. Both would be welcome to your site. As such, you would want your site to look the best it can no matter the device being used.
Elementor allows you to do just that. With its responsive design that is turned on by default, your website will look optimized no matter which gadget your viewer is using.
And if you are not satisfied with the default look, there are multiple options provided to allow you to customize and control how it works and looks.
Templates
With a drag and drop builder like Elementor, it would not be a surprise if there are people trying to build a WordPress page who do not know a thing about code. It is not surprising to see people who don’t know where to start when creating a website.
Luckily templates exist in order to help these poor souls. Templates can be used to avoid the “blank page syndrome” that many beginners experience. Elementor provides hundreds of templates that are designed professionally.
These templates are a great place to start when you’re creating a new website. Or they can be used as an inspiration to create your own eye popping websites.
Style options
Aside from templates, Elementor also provides style. With Elementor, you can get a lot of detailed style options that allow for pixel-perfect design. What’s more is you do not need to know custom CSS or any coding at all.
Convenience
With its multiple tools, Elementor makes it a lot easier to build your web pages. You can access right-click support to get assistance with just a mouse click. You can also use the quick find tool to help you locate what you need to build your site with Theme Builder.
The Pro version (paid version), allows users to create entire WordPress themes.
Dynamic Content
Dynamic content refers to any digital or online content which changes and updates based upon data, user behavior, and preferences.
Elementor lets you add dynamic content to your pages using custom fields or plugins such as ACF, Pods, and Toolset. This allows the added benefit of having your pages constantly up to date with any relevant changes you want to be reflected.
Popup Builder
Another feature available only to Pro users of Elementor is the popup builder. Popups can be made into any web page you wish. They are often used to convert leads.
Elementor’s popup builder allows you to create your popup with the same tools as your webpage builder. This includes the same visual, drag and drop interface as well as the what you see is what you get interface.
With Elementor’s popup builder, you are sure to create popups that are as visually impressive as your page.
WooCommerce Builder
WooCommerce is an open source ecommerce plugin for WordPress. WooCommerce’s target is usually small to large online merchants. Its main draw is for its simplicity to integrate on your website and its customizability.
This customizability extends even to Elementor which allows users to create an eCommerce store using the WooCommerce plugin. Through Elementor you can design your WooCommerce shop using Lementors. You can also include products and integrate them into your design.
The Users for Elementor
Elementor can be used by almost anyone. Digital marketers, students and everyone in between. Anyone who has plans in creating a web page through WordPress, can spice up their pages through the different functions and styles available in Elementor.
Casual User
Casual users looking for a way to add pizazz and personality in their personal websites or blogs can use Elementor. In fact Elementor is the perfect tool for such a job.
Using the visual interface, it would be very easy for casual users to create groundbreaking or eye-opening designs even without using technical knowledge like coding, custom CSS or whatever programming language available.
Even the free version is good enough for casual users.
Digital Marketer
Elementor is also great for digital marketers and teams because it allows for lots of marketing opportunities.
As a drag and drop page builder, it can be used to create a sales page or a potential landing page if you understand how to make those. You could even combine the plugin with Landing page friendly plugins to really hone in on your sales.
You can use the Elementor Pro features to create lead forms if you’re serious. These forms are similar to those that focus on landing pages or lead conversion.
These lead forms can be connected to popular email marketing tools. Zapier is one of the most popular integration and automation tools on the internet.
One feature discussed earlier is the Popup builder.This popup builder is perfect to create opt-in popups. These popups can be placed anywhere on your website and targeted to specific items.
The WooCommerce Builder can also be used to design sales pages and sell products.
Site Builders
For people whose work involves building websites for clients, there is no better choice than Elementor.
Elementor offers many features that make website building easier and more efficient. The drag and drop feature allows builders an easy way to create a website from scratch. This feature can be combined with the website preview to almost instantly see the results.
There are even themes to make the website building process easier. Or these very same themes can be used as an inspiration for the next websites they will be making. To create the perfect website, they can combine the functionality and aesthetics of all three.
Elementor users can even use the plugin in conjunction with flexible themes to build 100% custom client sites without even touching code.
But if you want to code, Elementor still allows you to do that.
Elementor: The Case
We know about Elementor’s features, and we also know who can benefit from the plugin. But we need to understand why Elementor is so important.
Elementor is a page builder that creates websites.
It isn’t easy to create websites. You might be able to grasp the basics. You might even know which elements to include to make a very functional website.
It is still a fact websites must be unique to make their place in the internet. Although this may sound simple, there are many factors that must be considered when creating a website.
Website navigation and aesthetics are important, as well as security. Each of these must be maintained in a pristine condition to keep users and visitors satisfied with your website’s overall performance.
Doing so will take a lot of work. Now, put yourself in the shoes of a freelancer or a website designer and you will have these problems multiplied tenfold.
You will need to generate and create new ideas for each client you have or every website you build.
These people will find plugins and page builders apps a blessing. There are many features that make website building easier and more intuitive. Work will take less time to consume.
Website designers will need to spend less time tweaking websites based on the preferences of their clients.
It is possible to start from scratch. Thanks to the multiple professional grade templates available for use.
This is the core of website builders and webpage builders. They make it easier and more accessible for users to carve their own space on the Internet. How To Create A Landing Page In WordPress Using Elementor
The Examination of Elementor
The Interface
Of course, using the Elementor plugin requires installation and activation before using it. This can be done through the WordPress Repository.
With that done, you can choose to customize Elementor’s settings or immediately begin creating and designing a website.
The default settings for people just starting out should not be altered. Now we can head over to the pages and open one that we are allowed to edit.
Click on the “Edit with Elementor” button in the upper right corner of the page to begin editing
This will bring about the dashboard that has the following parts:
- This is the Main Canvas, where the majority of the action will occur. Here you can edit and redesign the majority of your websites.
- The Elementor widgets area where most of the “apps” and functions for your website can be dragged from before putting it in the main working area of our website
- Elementor Settings
- Open Elementor Widgets
- Global Settings
- Revision History
- Switch View. where you can switch between views on how your website will look like on different gadgets (desktop, tablet, or mobile)
- Preview Changes
- Publish
From this interface, you can choose what to do with your website. You have two options: you can start from scratch. You can edit a pre-existing webpage. You can even use a template to get you started with your work. How To Create A Landing Page In WordPress Using Elementor
Elementor Structure Hierarchy
Before you can truly begin creating websites in Elementor, you need to understand how it works. This is where you will need to understand how Elementor works and how they interact with one another.
Elementor may be a drag-and-drop builder that can seem chaotic at first glance. There is a structure to all this “madness.” Understanding this structure is key to effective website building (aside from just copying a template.)
Every page built with Elementor contains sections and columns
Sections are essentially rows. Each section is the basis of the page. You can add a background in a section, change its sizing, and do more customizations. Sections hold widgets and columns. They basically hold all the elements together.
Columns meanwhile divide the sections. Just like the sections, you can control and customize each column individually. Each column is home to multiple content or widgets. You can also make each section’s columns different.
As for the content and widgets, these are the smallest elements in a website. These are the main elements of your website’s toppers. The function of your website will depend on the widgets and its personality will depend on the content. Of course, you can still customize and style these two.
Pre-made Templates
While they are not necessary in creating web pages (you can always make them from scratch) , having pre-made templates is always a godsend. Not only do they make your work easier and faster, they are also a source of lots and lots of inspiration.
Elementor provides you with professionally designed pre-made templates you can use for your page. You can use each template as is, or you can edit them to suit your needs or tweak them a little to make a perfect fit.
So how many templates do Elementor provide its users? Free users are given 150 and more templates available to use. If that is not enough, Pro users are given three hundred and more templates to play around with.
There are also the Elementor Kits. These are “design kits” that consist of a collection of templates. These templates have a common design or are generally uniform. These kits are perfect for crafting whole websites that carry a singular vision on its design aspect.
Both the pre-made templates and the Elementor kits are available on Elementor’s template library. This library holds most of all common page templates for different purposes. You might think of a website page and find the information you are looking for. How To Create A Landing Page In WordPress Using Elementor
There are pages for contact pages, about pages, landing pages, and niches. restaurants, hotels, resorts etc.) portfolios, and even teampages as well as many more.
The library not only gives, but it also receives. You can export web pages that you are happy with to a template so you can reuse them whenever you want.
This makes it easy to choose a design when you are building another page that shares design or function elements from your previous pages. These designs can be shared to the wider community online.
Elementor allows you to design a page from scratch
Elementor allows you to build and design your web page either from scratch, with a pre-existing template. While it is easier to build one from a template, it is still worthwhile to learn how to build one from scratch.
Through examining it sprocess, we can clearly see how good the functions of the Elementor Plugin is.
To start:
- Click “Edit with Elementor” to open a blank page
- There will be a “+” button. To add a new section, click on the button.
- You will be presented with a page that has a selection of sections in it. Choose the one that best suits your needs. It is best to choose one that has enough columns to meet your needs.
- Once you have created your sections, you are able to drag and drop your widgets from the Elementor to the columns you wish to place.
- When you are satisfied with where you placed your elements, you can customize them in the Content, Style, and Advanced Sections. It is a good idea to experiment with the different options until you find the style that suits you best. How To Create A Landing Page In WordPress Using Elementor
Editing an Existing Page in Elementor To Suit Your Design
Now that we’ve learned how to design web pages from scratch with Elementor, it is time to look at the process of editing rather than building one from a pre-existing page. You can find pre-existing pages from many sources.
They can come from your own saved pages. You can find many templates in Elementor’s library. Or they can be other templates that you have imported into Elementor.
It doesn’t matter what source you use, editing a page from a pre-built webpage is much easier than building it from scratch.
Let’s move on.
- Adding in a new widget is the same as doing it from scratch. Simply drag the widget that you wish to use from your Elementor Panel to the place you want it to be on the page.
- You can also arrange widgets in the visual preview by dragging them and dropping them to the new place.
- Editing text from content boxes is just as simple. You just need to click on the box and then type the new text you want on the visual preview.
- Remember, you can always add new sections and columns. This is particularly useful if you need to create new layouts of your widgets.
- By clicking on the widgets, you can modify them in the same way as text. In the case of widgets, it will open the appropriate setting in the sidebar. This section is broken down into three tabs: Style, Content, and Advanced. Play with these settings until you find something you fancy. How To Create A Landing Page In WordPress Using Elementor
The Price of Elementor
With all the features elementor provides its users, it seems too good to be true that it is just a free plugin. You heard it correctly. Elementor is FREE
You might have noticed that the Pro version is mentioned. And it’s true there is a pro version. To enjoy most of Elementor’s features and benefits, however, you don’t need to be a pro.
The official WordPress repository contains Elementor’s main plug-in. It’s completely free with no signups or registrations required. You will also need this main plugin if you want to go Pro.
The Pro edition. There are currently four plans available. Each plan has more features and benefits. Depending on which plan you choose, they will provide a different number of Pro Website Activation.
These are the details of the plan:
| Essential Plan | Expert Plan | Studio Plan | Agency Plan |
| $49 per Year | $199 per Year | $299 per Year (1st year only)
$499 |
$999 per Year |
| 1 Pro Website Activation
100+ Basic and Pro Widgets
More than 300+ Pro and Basic Templates
60+ Pro Website Kits
Theme Builder
WooCommerce Store Builder
Landing Page Builder
Premium Support |
25 Pro-Website Activations
100+ Basic and Pro Widgets
More than 300+ Pro and Basic Templates
60+ Pro Website Kits
Theme Builder
WooCommerce Store Builder
Landing Page Builder
Premium Support
Elementor Expert Profile |
100 Pro Website Activations
100+ Basic and Pro Widgets
300+ Basic and Pro Templates
60+ Pro Website Kits
Theme Builder
WooCommerce Store Builder
Landing Page Builder
VIP Support
Elementor Expert Profile |
1000 Pro Website Activations
100+ Basic and Pro Widgets
More than 300+ Pro and Basic Templates
60+ Pro Website Kits
Theme Builder
WooCommerce Store Builder
Landing Page Builder
VIP Support
Elementor Expert Profile |
The case for going pro
There is a great debate if when talking about going Pro with Elementor. A lot of people find it hard to reconcile paying for a service that already offers 90% of what it can do for free. This really boils down to Elementor Pro.
Aside from the ones listed above, Elementor Pro has its other benefits. This include: How To Create A Landing Page In WordPress Using Elementor
- 50+ additional content elements or modules
- 300+ additional page templates
- You can create a theme using the theme builder.
- WooCommerce Builder (which allows you to rebuild your WooCommerce Product Pages
- Popup Builder (which allows you create popups and then integrate them with an on-opt-in form, some offers or discounts).
- Visual form builder (which can be integrated with multiple and popular marketing tools)
- Global widgets that can be used through the website (even not on the same page)
- Add custom CSS to any Elementor Blocks for further customization
- Deploying Elementor elements in sidebars and widgets
You can choose Elementor Pro Version if you don’t think these extra features are sufficient or you require some of these features on your website. How To Create A Landing Page In WordPress Using Elementor
The Pros and Cons of Elementor
Pros
- The core product for Elementor is entirely free. Elementor is free to use, unlike many plugins.
- There are plenty of features to use for creating your webpage. They are even very easy to use.
- This allows users to create custom web pages or layouts using eye-popping designs that are not possible with the default theme or WordPress’ basic builder.
- Drag and drop builders eliminate the need to have HTML, CSS, orPHP skills. Elementor is your friend!
- The “What you see, is what you get” approach makes it simple to build your website. This can save a lot of time.
- All pages made with Elementor are responsive. They even allow you to view how they would look on mobile, desktop, or tablet as you are building your website.
- This plugin allows you to adjust all alignments, margins and padding values. All details can be fine tuned.
Cons
- Sometimes the links’ custom styling doesn’t always work as expected.
- Sometimes you may need to stick with Elementor’s default typography or color settings.
- It is difficult to fix misaligned elements, especially talking about their margin values. This is because most blocks, columns, and content elements have their own margin settings.
- Some people have observed that Elementor can sometimes slow down the overall speed of your website. How To Create A Landing Page In WordPress Using Elementor
The Verdict on Elementor
In conclusion, Elementor is a splendid page builder. It has all the features you want and need for a basic page builder and more. Both beginners and veterans can use it. You get all its features at a low price.
So if you are looking for a drag and drop page builder plugin for WordPress, you will never go wrong with Elementor.
I would even go far as to say that the developers of Elementor have struck themselves gold and never really let go since then. It is incredible that Elementors are still one of the top choices today, given their age.
Common Questions about Elementor
Is Elementor compatible with WordPress themes?
Elementor works with all themes provided they adhere to the WordPress Codex coding standards.
Can Elementor be used with other WordPress plugins?
Elementor works with almost all WordPress plugins.
There might be some incompatibility issue here and there, but you can report these incidents to Elementor’s support for them to locate and find a solution about the issue.
What is Elementor Pro?
Elementor Pro, the advanced version of Elementor, is available.
Unlike regular Elementor, it is not free. It adds many features and completes the tools web designers need to create a professional website. How To Create A Landing Page In WordPress Using Elementor
Why is there a discount for the Studio subscription of Elementor Pro?
Elementor wants to provide a studio plan at a lower price.
At 40% discount, this is a fantastic deal. However, this only applies for one year. During renewal users will have to pay the regular, full price of the Studio plan.
How can I pay for Elementor Pro
The folks at Elementor access Stripe, PayPal, or any credit card to pay for Elementor Pro.
Is there a Demo Version of Elementor Pro available? How To Create A Landing Page In WordPress Using Elementor
There is no Demo version for Elementor Pro.
They do have a 30-day refund policy which allows you to cancel your pro plan and get a full refund. So if you want to try the Pro version, the best thing to do would be pay for Elementor Pro, try it for a month, then decide if you want to keep it or not.