WordPress is the most well-known website platform. When talking about Content management systems alone, WordPress owns 60.8% of the market share. This is how widespread and massive WordPress is.
Even 14.7% of the world’s top websites are powered by it. Time Magazine, Sony Music, The Harvard Gazette and even Microsoft News itself only function due to WordPress. WordPress is a must-have for the internet.
WordPress is a simple website builder. However, it requires a lot more work to make a website comparable to the larger sites like Microsoft News and Time Magazine. Without the know-how, it would be very difficult to make a website that is as functional or as elegant as those.
Use plug-ins. WordPress plugins are pieces of software that you “plug into” your WordPress site. These pieces of software will then add new functionality or enhance functionality on your WordPress site. Plugins allow you to transform your website into any type of thing you can think of.
This is the reason why plugins can be considered as the beating heart of WordPress. They are vital to the function of WordPress. Plugins are so baked into the WordPress environment that the WordPress Plugin Directory features about 55,000+ plugins.
Some are free and some are paid. Some of these plug-ins are easy to use, and others take a while of getting used to. One notable plug in is the page builder plug in called Elementor.
For those of you who prefer a more visual experience, here is a video review of Pink1472’s Youtube channel. You can still read our article to get an overview of Elementor.
Elementor: A Quick Overview How To Add A Shortcode To An Elementor Tab
To begin with, Elementor is a drag-and-drop page builder plugin for WordPress. As the name suggests, page builders help users build their websites from the ground up.
Elementor is not new, however. Since its release in mid-2016, Elementor has been in the WordPress Plugin Library. It quickly became one of the most popular visual page builders in WordPress. It has not slowed down since then.
Even today, Elementor continues to grow and evolve at a rapid pace, keeping up with the newest technologies.
Since it is a drag-and-drop builder. Elementor is very easy to use for those just beginning to build their websites. Drag and drop website elements onto your workspace is the most common part of Elementor.
Drag and drop builders work on the principle that “what you see, is what you get”. That means whatever you see while editing or building your website. It is easy to visualize how your website will look when you build it.
Elementor also allows you to do many things. You can create pages and posts that are more unique than regular WordPress themes.
When making your page, Elementor will bring you to a separate interface. This is where you get to work on your posts and pages. You don’t need to use the standard editor WordPress offers.
You don’t need to know HTML, CSS, PHP or any other programming skills to use this interface. As stated above, everything is drag and drop and done through a handy user-facing interface.
Elementor is a flexible plugin. It can be used with whatever current WordPress theme you are using. It can be used to create any page or content layout you can think of.
Elementor even works on all kinds of WordPress themes. Elementor is compatible with all themes, so there’s no reason to be concerned if your theme isn’t compatible.
The Features of Elementor
Elementor looks like it’s a drag-and-drop page builder for WordPress Users.
We wouldn’t discuss Elementor, however, if that is all Elementor can do.
Elementor is not only one of the most popular and highly reviewed page builders plugins in WordPress. It also offers the following features:
Content Elements Galore
Elementor, as a web page creator, is quite a strange name. It is not page building. Instead, it creates images of a monster that uses the elements to defeat the heroes.
However, nothing is further from the truth and Elementor was not named after a mythical creature or a scary monster to be vanquished. Its name is derived from the blocks that are used to build the pages. These blocks are called elements and form the web site.
These are the things that users need to “drag-and-drop” to form their eye popping designs. And through them, the Elementor name is apropos.
Responsive Design
First came the smart phones. Then came internet of things. Now, almost everything can be used to browse the internet. The most popular way to browse the internet is still via a personal computer or laptop, rather than using smartphones and tablets.
Now, if you are an owner of a webpage who wants the “hits” you should have no cock to pick on that cockfight. Both would be welcome to your site. You want your website to look great on any device.
Elementor makes it possible to achieve this. With its responsive design that is turned on by default, your website will look optimized no matter which gadget your viewer is using.
You can also customize the look and function of your browser to suit your needs.
Templates
With a drag and drop builder like Elementor, it would not be a surprise if there are people trying to build a WordPress page who do not know a thing about code. It is not surprising to see people who don’t know where to start when creating a website.
These poor souls can be helped by templates. Templates can help avoid the blank page syndrome that most beginners suffer from. Elementor offers hundreds of professionally designed templates.
These templates are a great place to start when you’re creating a new website. These templates can also be used to inspire you in creating your own unique websites.
Style options
Aside from templates, Elementor also provides style. With Elementor, you can get a lot of detailed style options that allow for pixel-perfect design. You don’t need to know any coding or custom CSS.
Convenience
Elementor’s many tools make it easy to create web pages. Some of which include right-click support where you can get help with a click of the mouse. You can also use the quick find tool to help you locate what you need to build your site with Theme Builder.
The Pro version (paid version) even allows users to design entire WordPress themes.
Dynamic Content
Dynamic content is defined as any digital or online content that changes and updates based on data, user behavior and preferences.
Elementor lets you add dynamic content to your pages using custom fields or plugins such as ACF, Pods, and Toolset. You can keep your pages up-to-date with any changes that you wish to reflect.
Popup Builder
Another feature available only to Pro users of Elementor is the popup builder. Popups can be made into any web page you wish. More often than not, they are used for lead conversion.
Elementor’s popup builder allows you to create your popup with the same tools as your webpage builder. This includes the same visual, drag and drop interface as well as the what you see is what you get interface.
With Elementor’s popup builder, you are sure to create popups that are as visually impressive as your page.
WooCommerce Builder
WooCommerce is an open source ecommerce plugin for WordPress. WooCommerce’s target is usually small to large online merchants. Its main draw is for its simplicity to integrate on your website and its customizability.
This customizability extends even to Elementor which allows users to create an eCommerce store using the WooCommerce plugin. Through Elementor you can design your WooCommerce shop using Lementors. You can also include products and integrate them into your design.
The Users for Elementor
Elementor can be used by almost anyone. From digital marketers to students. Anybody who plans to create a WordPress website can use the various styles and functions available in Elementor to spice up their pages.
Casual User
Casual users looking for a way to add pizazz and personality in their personal websites or blogs can use Elementor. Elementor is the ideal tool to do this job.
The visual interface makes it easy for casual users, even those with no programming knowledge, to create eye-opening or innovative designs.
Even the free version is good enough for casual users.
Digital Marketer
Elementor is great for digital marketers, teams and individuals because it offers many marketing opportunities.
It can be used as a drag-and-drop page builder to create sales pages or landing pages if you know how to do that. You could even combine the plugin with Landing page friendly plugins to really hone in on your sales.
If you want to get serious, you can avail of the Elementor Pro features that allow you to create lead forms. These forms are not far from those plugins that focus more on lead conversion or landing pages.
These lead forms can be connected to popular email marketing tools. Zapier is one of the most popular integration and automation tools on the internet.
The Popup builder was mentioned earlier. This popup builder allows you to create opt-in, popups. These popups can be placed anywhere on your website and targeted to specific items.
Even the WooCommerce Builder can be used to sell products and services and design your sales pages.
Site Builders
For people whose work involves building websites for clients, there is no better choice than Elementor.
Elementor offers many features that make website building easier and more efficient. The drag and drop feature allows builders an easy way to create a website from scratch. Combine this with the website preview, and you can almost instantly see the results of your work.
There are even themes to make the website building process easier. Or these very same themes can be used as an inspiration for the next websites they will be making. To create the perfect website, they can combine the functionality and aesthetics of all three.
Flexible themes can be used with the plugin by Elementor users to create 100% custom client websites.
But if you want to code, Elementor still allows you to do that.
Elementor: The Case
While we know of Elementor’s features and we know who can benefit from using the plugin, we should probably get to know why we should use Elementor in the first place.
Elementor is a page builder that creates websites.
Making websites is not an easy task. You might be able to grasp the basics. It is possible that you even know what elements are needed to create a functional website.
It is still a fact websites must be unique to make their place in the internet. This might sound like an easy task, but there are a lot of factors to consider when maintaining a website.
Then there is the website navigation, the overall aesthetic, not to mention, the security of your website. To keep visitors and users satisfied with the website’s performance, each of these should be in top condition.
Doing so will take a lot of work. These problems will be ten times more if you are a freelancer or website designer.
You will need to generate and create new ideas for each client you have or every website you build.
These people will find plugins and page builders apps a blessing. There are many features that make website building easier and more intuitive. Work will take less time to consume.
From the multiple features such as dynamic content, version features, and drag and drop builders, Website designers will have to spend less time fine tuning websites depending on their client’s preferences.
Even starting from scratch can be a thing of the past. Many professional-grade templates are available.
This is the core of website builders and webpage builders. They make it easier and more accessible for users to carve their own space on the Internet. How To Add A Shortcode To An Elementor Tab
The Examination of Elementor
The Interface
The Elementor plugin must be activated before it can be used. This can be done through the WordPress Repository.
With that done, you can choose to customize Elementor’s settings or immediately begin creating and designing a website.
For people who are just starting out, the default starting settings should not be changed. Now we can head over to the pages and open one that we are allowed to edit.
Click on the “Edit with Elementor” button in the upper right corner of the page to begin editing
This will bring about the dashboard that has the following parts:
- This is the Main Canvas, where the majority of the action will occur. This is where you will edit and redesign most of your websites look
- The Elementor widgets area where most of the “apps” and functions for your website can be dragged from before putting it in the main working area of our website
- Elementor Settings
- Open Elementor Widgets
- Global Settings
- Revision History
- Switch View. Switch View. This is where you can switch between different views of how your website will appear on different devices (desktop/tablet, mobile).
- Preview the Changes
- Publish
This interface allows you to choose what you want for your website. You can either start from scratch. You can edit a pre-existing webpage. To get started, you can use a template. How To Add A Shortcode To An Elementor Tab
Elementor Structure Hierarchy
Understanding how Elementor works is essential before you can create websites. In this case, you need to get a grip of how the website elements in Elementor work as well as how they work with each other.
Sure, Elementor might offer a drag and drop builder, which at first glance can make it a chaotic and free builder. However, there is actually a structure to this “madness”. This structure is essential for effective website building, and not just copying a template.
Each page created with Elementor has sections and columns
Sections are essentially rows. Each section is the basis of the page. You can change the size and background of a section. Sections hold widgets and columns. Basically they hold the other elements of the website together.
Columns meanwhile divide the sections. Each column can be customized and controlled individually, just like the sections. Each column is home to multiple content or widgets. As such, you can make each column on a section different from each other.
These are the smallest elements of a website. This is basically the toppers of your website. The function of your website will depend on the widgets and its personality will depend on the content. These widgets can be customized and styled.
Pre-made templates
Although they aren’t necessary for creating web pages, you can still make them from scratch. However, pre-made templates are always a blessing. Not only do they make your work easier and faster, they are also a source of lots and lots of inspiration.
Elementor offers professionally designed templates that you can use on your website. Each template can be used as-is or modified to fit your needs.
How many templates does Elementor offer its users? Elementor offers 150 templates to free users. If that is not enough, Pro users are given three hundred and more templates to play around with.
There are also the Elementor Kits. These “design kits” consist of a variety of templates. These templates are mostly uniform or share the same design feel. These templates are great for creating websites with a single design theme.
Both the pre-made templates and the Elementor kits are available on Elementor’s template library. This library contains most common templates for various purposes. You might think of a website page and find the information you are looking for. How To Add A Shortcode To An Elementor Tab
They have a selection of pages for about pages, contact pages, homepages, landing pages and their various niches (i.e. restaurants, hotels, resorts etc.) Portfolios and teampages are also available.
The library not only gives, but it also receives. If you created a web page that you think you really are satisfied with, you can export them as a template and you will be able to reuse them at the drop of a hat.
This makes it easy to choose a design when you are building another page that shares design or function elements from your previous pages. You can even share them to the greater community online.
Designing a Page from Scratch with Elementor
Elementor lets you create and design your website from scratch or with a pre-existing template. While it is easier to build one from a template, it is still worthwhile to learn how to build one from scratch.
We can see the effectiveness of the Elementor plugin’s functions by looking at it.
To start:
- Click “Edit with Elementor” to open a blank page
- You will see a “+” button. Click on it to add a new section
- You will be presented with a page that has a selection of sections in it. Pick the one most suited to your needs. It is best to choose one that has enough columns to meet your needs.
- Once you have created your sections, you are able to drag and drop your widgets from the Elementor to the columns you wish to place.
- Once you’re satisfied with the placement of your elements, you can modify them in the Content and Style sections. It is a good idea to experiment with the different options until you find the style that suits you best. How To Add A Shortcode To An Elementor Tab
Editing a Pre-Existing Page in Elementor to Suit your Design
After learning how to create web pages with Elementor from scratch, we can now look at editing instead of building one from an existing page. Pre-existing pages can come from a variety of sources.
These templates can be taken from your saved pages. Some can come front he dozens of templates available from Elementor’s library. They can also be templates you have imported into Elementor.
No matter the source, one thing is true: Editing a webpage from a pre-built page is a lot easier than building one from scratch.
Let’s move on.
- Adding in a new widget is the same as doing it from scratch. You just take the widget you want to use from the Elementor Panel and then drag it to where you want to place it on the page.
- Rearranging widgets on the visual preview is also done by dragging the said widget and dropping it to the new location of where you want to place it.
- It is easy to edit text in content boxes. Simply click on the box to open it and then enter the text you desire on the visual preview.
- Remember, you can always add new sections and columns. This is particularly useful if you need to create new layouts of your widgets.
- You can customize your widgets the same way you edit text, by clicking on them. It will open the appropriate widget setting in the sidebar. This is divided into three tabs: Content, Style, and Advanced. These settings can be adjusted until you find the right setting. How To Add A Shortcode To An Elementor Tab
The Price of Elementor
With all the features elementor provides its users, it seems too good to be true that it is just a free plugin. You heard it correctly. Elementor is FREE
That said, you might have noticed that there is a mention of a Pro version. And it’s true there is a pro version. To enjoy most of Elementor’s features and benefits, however, you don’t need to be a pro.
You can get Elementor’s main plugin via the official WordPress repository. It’s completely free with no signups or registrations required. You will also need this main plugin if you want to go Pro.
Speaking of the Pro edition. There are currently four plans available. Each plan has more features and benefits. You will get a different amount of Pro Website Activation depending on the plan you choose.
The plan are as follows:
| Essential Plan | Expert Plan | Studio Plan | Agency Plan |
| $49 per Year | $199 per Year | $299 per Year (1st year only)
$499 |
$999 per Year |
| 1 Pro Website Activation
More than 100+ basic and pro widgets
More than 300+ Pro and Basic Templates
60+ Pro Website Kits
Theme Builder
WooCommerce Store Builder
Landing Page Builder
Premium Support |
25 Pro Website Activations
100+ Basic and Pro Widgets
More than 300+ Pro and Basic Templates
60+ Pro Website Kits
Theme Builder
WooCommerce Store Builder
Landing Page Builder
Premium Support
Elementor Expert Profile |
100 Pro Website Activations
100+ Basic and Pro Widgets
300+ Basic and Pro Templates
60+ Pro Website Kits
Theme Builder
WooCommerce Store Builder
Landing Page Builder
VIP Support
Elementor Expert Profile |
1000 Pro Website Activations
100+ Basic and Pro Widgets
More than 300+ Pro and Basic Templates
60+ Pro Website Kits
Theme Builder
WooCommerce Store Builder
Landing Page Builder
VIP Support
Elementor Expert Profile |
The case for going pro
When it comes to Elementor Pro, there is much debate. Many people struggle to pay for a service that offers 90% of the benefits it could offer for free. To be honest, this actually boils down to what Elementor Pro offers.
Aside from the ones listed above, Elementor Pro has its other benefits. These include: How To Add A Shortcode To An Elementor Tab
- 50+ Additional content elements or modules
- Additional page templates available in 300+
- You can create a theme using the theme builder.
- WooCommerce Builder allows you to rebuild WooCommerce Product Pages
- Popup builder (which allows you to build popups and integrate them with either an on opt-in form or some offers or discounts)
- Visual form builder that can be integrated with many popular marketing tools
- Global widgets that can be used through the website (even not on the same page)
- Add custom CSS to any Elementor Blocks for further customization
- Deploying Elementor elements in sidebars and widgets
You can choose Elementor Pro Version if you don’t think these extra features are sufficient or you require some of these features on your website. How To Add A Shortcode To An Elementor Tab
The Pros and Cons of Elementor
Pros
- The core product for Elementor is entirely free. Elementor is free to use, unlike many plugins.
- There are plenty of features to use for creating your webpage. They are even very easy to use.
- It allows users to build custom web pages and page layouts with eye-popping design that may not be accessible in your basic theme or on WordPress’ basic builder.
- The drag and drop builder removes the need for HTML, CSS, or PHP skills. No Coding is Required when you got Elementor by your side
- The “What you see, is what you get” approach makes it simple to build your website. This approach can help you save time.
- All pages made with Elementor are responsive. They even allow you to view how they would look on mobile, desktop, or tablet as you are building your website.
- This plugin allows you to adjust all alignments, margins and padding values. All details can be fine tuned.
Cons
- Sometimes the links’ custom styling doesn’t always work as expected.
- There are times where you can get stuck with Elementor’s default typography and color settings.
- It is difficult to fix misaligned elements, especially talking about their margin values. This is because most blocks, columns, and content elements have their own margin settings.
- Elementor can slow down your website’s overall speed, according to some users. How To Add A Shortcode To An Elementor Tab
The Verdict on Elementor
In conclusion, Elementor is a splendid page builder. It has all the features you want and need for a basic page builder and more. It caters to both beginners and veteran page builder alike. What’s more is that you get all of its features for the low low price of free.
So if you are looking for a drag and drop page builder plugin for WordPress, you will never go wrong with Elementor.
I’d even say that Elementor’s developers have made a fortune and have not stopped trying since. Given Elementors age, it is amazing that they are still among the top choices today.
Elementor Frequently Asked Questions
Is Elementor compatible with WordPress themes?
Elementor Works with all themes as long as they follow the coding standards of WordPress set by its Codex.
Can Elementor be used with other WordPress plugins?
Elementor works with almost all WordPress plugins.
You might have an incompatibility problem. Elementor can help you to find and fix it.
What is Elementor Pro?
Elementor Pro is the more advanced version of Elementor.
It is not free, unlike regular Elementor. However, it adds a lot of features and completes the needed tools that web creators need to build a professional, pixel perfect website. How To Add A Shortcode To An Elementor Tab
Why is there a discount for the Studio subscription of Elementor Pro?
Elementor simply wants to offer a lower entry price point for their studio plan.
At 40% discount, this is a fantastic deal. This discount is only valid for one year. During renewal users will have to pay the regular, full price of the Studio plan.
How do I pay for Elementor Pro?
Elementor Pro can be paid for using Stripe, PayPal or any other credit card.
Is there a Demo Version for Elementor Pro? How To Add A Shortcode To An Elementor Tab
Elementor Pro does not have a Demo version.
However, they do offer a refund policy that lets you cancel the pro plan as well as get a refund within the first 30 days. So if you want to try the Pro version, the best thing to do would be pay for Elementor Pro, try it for a month, then decide if you want to keep it or not.