WordPress is the most well-known website platform. WordPress holds 60.8% market share in Content management systems. That is how ubiquitous and gigantic WordPress is.
WordPress powers 14.7% of the top websites in the world. WordPress is the only reason that Time Magazine, Sony Music and The Harvard Gazette, as well as Microsoft News, function. It goes without saying that the internet would be a different landscape if it weren’t for WordPress.
Now WordPress is just a very simple site builder, it takes a lot of work to create a website in the levels of the bigger ones like Microsoft news and Time Magazine. Without the know-how, it would be very difficult to make a website that is as functional or as elegant as those.
Use plug-ins. WordPress plugins can be described as pieces of software you “plug in” to your WordPress website. These plugins will enhance or add functionality to your WordPress site. Plugins allow you to transform your website into any type of thing you can think of.
This is the reason why plugins can be considered as the beating heart of WordPress. They are essential to maintain and enhance its function. Plugins are so baked into the WordPress environment that the WordPress Plugin Directory features about 55,000+ plugins.
Some are free and some are paid. Some plug-ins are simple to use while others require some time to get used to. Elementor, a page builder plug-in, is a notable one.
Pink1472’s Youtube channel is reviewed in video format for those who like a visual experience. You can still read our article to get an overview of Elementor.
Elementor: A Quick Overview How To Build A Landing Page With Elementor And Active Campaign
Elementor, a drag-and drop page builder plugin for WordPress, is the first. Page builders are a tool that allows users to build websites from scratch.
That said, Elementor is nothing new. It has been available in the WordPress Plugin Library since it was released in mid-2016. It has quickly become one of the most popular, visual page builders in WordPress. It has not slowed down since then.
Even today, Elementor continues to grow and evolve at a rapid pace, keeping up with the newest technologies.
It is easy to use, as it uses drag-and-drop technology. Elementor is very easy to use for those just beginning to build their websites. Most of the process will involve dragging and dropping website elements on your workspace.
Drag and drop builders work on the principle that “what you see, is what you get”. This means that you can see what you create while building or editing your website. This makes it easy to imagine how your website would look as you are building it.
Furthermore, Elementor allows you to do a lot of things. It gives you the ability to create posts and pages that are unique and more eye-oppoing than the standard post or page templates from a regular WordPress theme.
When making your page, Elementor will bring you to a separate interface. Here you can work on your pages and posts. You don’t need to use the standard editor WordPress offers.
This interface also does not require you to have any HTML, CSS, PHP, or any coding skills. Everything is easy to use, and you can drag and drop it through the user-friendly interface.
Elementor is a flexible plugin. It can be used with any current WordPress theme. You can make and generate any content layout or page layout you can imagine with it.
Elementor works with all types of WordPress themes. So there is no need to worry if your theme will be bugging out since it is not compatible with Elementor.
The Features of Elementor
At first glance, Elementor is what it says it is, a drag and drop page builder for WordPress User to make their pages without using a code.
However, we wouldn’t be discussing Elementor if it is all that Elementor can do.
Aside from being one of the most used and well reviewed page builder plugin in WordPress, Elementor also has the following features:
Content Elements Galore
Elementor, as a web page creator, is quite a strange name. Rather than page building, it brings about images of a monster who uses the elements to vanquish the heroes.
Elementor is not named after any mythical creature or scary monster. It is named after the building blocks users use to build out the page. These blocks are called elements and form the web site.
These are the items that users “drag-and drop” to create eye-popping designs. These are the Elementor names.
Responsive Design
First came the smart phones. Then came the Internet of things. The internet can now be accessed by almost any device. The most popular way to browse the internet is still via a personal computer or laptop, rather than using smartphones and tablets.
Now, if you are an owner of a webpage who wants the “hits” you should have no cock to pick on that cockfight. You would want both to visit your website. As such, you would want your site to look the best it can no matter the device being used.
Elementor makes it possible to achieve this. With its responsive design that is turned on by default, your website will look optimized no matter which gadget your viewer is using.
And if you are not satisfied with the default look, there are multiple options provided to allow you to customize and control how it works and looks.
Templates
With a drag and drop builder like Elementor, it would not be a surprise if there are people trying to build a WordPress page who do not know a thing about code. It is not surprising to see people who don’t know where to start when creating a website.
These poor souls can be helped by templates. Templates can help avoid the blank page syndrome that most beginners suffer from. Elementor offers hundreds of professionally designed templates.
These templates will be a good place to start whenever you are starting out for a new web page. These templates can also be used to inspire you in creating your own unique websites.
Style options
Elementor offers style as well as templates. Elementor offers many options for customizing your design to make it pixel perfect. You don’t need to know any coding or custom CSS.
Convenience
Elementor’s many tools make it easy to create web pages. You can access right-click support to get assistance with just a mouse click. There is also a quick find tool to aid you in finding what you need to build your website with the Theme Builder.
The Pro version (paid version), allows users to create entire WordPress themes.
Dynamic Content
Dynamic content is defined as any digital or online content that changes and updates based on data, user behavior and preferences.
Elementor allows you to add dynamic content from custom fields and plugins like ACF, Pods and Toolset. You can keep your pages up-to-date with any changes that you wish to reflect.
Popup Builder
Another feature available only to Pro users of Elementor is the popup builder. Popups can be made into any web page you wish. They are often used to convert leads.
Elementor’s Popup Builder allows you to design your popup using the same tools given for your webpage builder. This includes the same visual, drag and drop interface as well as the what you see is what you get interface.
With Elementor’s popup builder, you are sure to create popups that are as visually impressive as your page.
WooCommerce Builder
WooCommerce is an open-source ecommerce plugin for WordPress. WooCommerce’s target is usually small to large online merchants. Its primary draw is its ease of integration on your site and its customizability.
Elementor allows you to set up an eCommerce store with the WooCommerce plugin. You can create your WooCommerce shop through Elementor using Lementors. You can also include products and integrate them into your design.
Users for Elementor
Anyone can use Elementor. From digital marketers to students. Anyone who has plans in creating a web page through WordPress, can spice up their pages through the different functions and styles available in Elementor.
Casual User
Casual users looking for a way to add pizazz and personality in their personal websites or blogs can use Elementor. In fact Elementor is the perfect tool for such a job.
The visual interface makes it easy for casual users, even those with no programming knowledge, to create eye-opening or innovative designs.
For casual users, even the free version is already good to go.
Digital Marketer
Elementor is great for digital marketers, teams and individuals because it offers many marketing opportunities.
It can be used as a drag-and-drop page builder to create sales pages or landing pages if you know how to do that. To really increase your sales, you could combine the plugin with Landing Page friendly plugins.
You can use the Elementor Pro features to create lead forms if you’re serious. These forms are not far from those plugins that focus more on lead conversion or landing pages.
These lead forms can be connected to popular email marketing tools. Zapier is one of the most popular integration and automation tools on the internet.
The Popup builder was mentioned earlier. This popup builder allows you to create opt-in, popups. You can place these pop ups anywhere on your site and target them to specific things.
The WooCommerce Builder can also be used to design sales pages and sell products.
Site Builders
Elementor is the best choice for those who work on websites for clients.
Elementor offers many features that make website building easier and more efficient. Drag and drop allows builders to quickly create a website. This feature can be combined with the website preview to almost instantly see the results.
You can even choose themes to simplify the process of building websites. These themes can also be used to inspire the next website they create. To create the perfect website, they can combine the functionality and aesthetics of all three.
Elementor users can even use the plugin in conjunction with flexible themes to build 100% custom client sites without even touching code.
But if you want to code, Elementor still allows you to do that.
The Case for Using Elementor
We know about Elementor’s features, and we also know who can benefit from the plugin. But we need to understand why Elementor is so important.
Elementor is a page builder that creates websites.
Making websites is not an easy task. You might be able to grasp the basics. It is possible that you even know what elements are needed to create a functional website.
However, it is still a fact that websites should be unique in order to carve out their own space in the internet. This might sound like an easy task, but there are a lot of factors to consider when maintaining a website.
Then there is the website navigation, the overall aesthetic, not to mention, the security of your website. Each of these must be maintained in a pristine condition to keep users and visitors satisfied with your website’s overall performance.
Doing so will take a lot of work. Now, put yourself in the shoes of a freelancer or a website designer and you will have these problems multiplied tenfold.
You will need to generate and create new ideas for each client you have or every website you build.
Plugins and page builder apps are a godsend for these people. There are many features that make website building easier and more intuitive. It will be easier to do the work.
From the multiple features such as dynamic content, version features, and drag and drop builders, Website designers will have to spend less time fine tuning websites depending on their client’s preferences.
Even starting from scratch can be a thing of the past. Thanks to the multiple professional grade templates available for use.
This is the core of website builders and webpage builders. They make it easier and more accessible for users to carve their own space on the Internet. How To Build A Landing Page With Elementor And Active Campaign
The Examination of Elementor
The Interface
Of course, using the Elementor plugin requires installation and activation before using it. You can do so through the WordPress Repository.
With that done, you can choose to customize Elementor’s settings or immediately begin creating and designing a website.
The default settings for people just starting out should not be altered. Now we can head over to the pages and open one that we are allowed to edit.
To start editing: On the upper right side of the page, click on “Edit With Elementor”
The dashboard will now have the following parts:
- This is the Main Canvas, where the majority of the action will occur. Here you can edit and redesign the majority of your websites.
- The Elementor widgets area where most of the “apps” and functions for your website can be dragged from before putting it in the main working area of our website
- Elementor Settings
- Open Elementor Widgets
- Global Settings
- Revision History
- Switch View. where you can switch between views on how your website will look like on different gadgets (desktop, tablet, or mobile)
- Preview the Changes
- Publish
This interface allows you to choose what you want for your website. You can either start from scratch. You can edit a pre-existing webpage. You can even use a template to get you started with your work. How To Build A Landing Page With Elementor And Active Campaign
Elementor Structure Hierarchy
Understanding how Elementor works is essential before you can create websites. This is where you will need to understand how Elementor works and how they interact with one another.
Elementor may be a drag-and-drop builder that can seem chaotic at first glance. There is a structure to all this “madness.” This structure is essential for effective website building, and not just copying a template.
Every page built with Elementor contains sections and columns
Sections can be described as rows. Each section is the foundation of the page. You can change the size and background of a section. Most of all, sections hold columns and widgets. Basically they hold the other elements of the website together.
The sections are divided by columns. Each column can be customized and controlled individually, just like the sections. Each column can be home to multiple widgets or content. You can also make each section’s columns different.
These are the smallest elements of a website. This is basically the toppers of your website. The function of your website will depend on the widgets and its personality will depend on the content. These widgets can be customized and styled.
Pre-made templates
While they are not necessary in creating web pages (you can always make them from scratch) , having pre-made templates is always a godsend. They not only make it easier to do your job faster but also provide inspiration.
Elementor offers professionally designed templates that you can use on your website. You can use each template as is, or you can edit them to suit your needs or tweak them a little to make a perfect fit.
So how many templates do Elementor provide its users? Elementor offers 150 templates to free users. Pro users have three hundred more templates available to them.
There are also the Elementor Kits. These are “design kits” that consist of a collection of templates. These templates are mostly uniform or share the same design feel. These kits are perfect for crafting whole websites that carry a singular vision on its design aspect.
Both the pre-made templates and the Elementor kits are available on Elementor’s template library. This library holds most of all common page templates for different purposes. You might think of a website page and find the information you are looking for. How To Build A Landing Page With Elementor And Active Campaign
They have a selection of pages for about pages, contact pages, homepages, landing pages and their various niches (i.e. restaurants, hotels, resorts etc.) portfolios, and even teampages as well as many more.
The library not only gives, but it also receives. If you created a web page that you think you really are satisfied with, you can export them as a template and you will be able to reuse them at the drop of a hat.
This allows you to easily choose a design for a page that shares design elements or functions with your other pages. You can even share them to the greater community online.
Elementor allows you to design a page from scratch
Elementor allows you to build and design your web page either from scratch, with a pre-existing template. Although it’s easier to use a template to create one, it is worth learning how to make one yourself.
We can see the effectiveness of the Elementor plugin’s functions by looking at it.
To begin:
- Click “Edit with Elementor” to open a blank page
- You will see a “+” button. To add a new section, click on the button.
- A page will appear with a variety of sections. Pick the one most suited to your needs. It is best to choose one that has enough columns to meet your needs.
- Now that you have your sections, you can start picking your widgets in the Elementor drag and drop them to your columns where you want to place them.
- When you are satisfied with where you placed your elements, you can customize them in the Content, Style, and Advanced Sections. It is a good idea to experiment with the different options until you find the style that suits you best. How To Build A Landing Page With Elementor And Active Campaign
Editing an Existing Page in Elementor To Suit Your Design
After learning how to create web pages with Elementor from scratch, we can now look at editing instead of building one from an existing page. You can find pre-existing pages from many sources.
They can come from your own saved pages. Some can come front he dozens of templates available from Elementor’s library. They can also be templates you have imported into Elementor.
It doesn’t matter what source you use, editing a page from a pre-built webpage is much easier than building it from scratch.
Let’s get on with it.
- Adding in a new widget is the same as doing it from scratch. You just take the widget you want to use from the Elementor Panel and then drag it to where you want to place it on the page.
- You can also arrange widgets in the visual preview by dragging them and dropping them to the new place.
- It is easy to edit text in content boxes. Simply click on the box to open it and then enter the text you desire on the visual preview.
- Remember, you can always add new sections and columns. This is especially useful when you want to create new layouts for your widgets.
- By clicking on the widgets, you can modify them in the same way as text. In the case of widgets, it will open the appropriate setting in the sidebar. This is divided into three tabs: Content, Style, and Advanced. Play with these settings until you find something you fancy. How To Build A Landing Page With Elementor And Active Campaign
The Price of Elementor
It seems unbelievable that elementor is a free plugin when you consider all of the features it offers. Yep, you heard it right. Elementor is completely free
That said, you might have noticed that there is a mention of a Pro version. And it’s true there is a pro version. To enjoy most of Elementor’s features and benefits, however, you don’t need to be a pro.
You can get Elementor’s main plugin via the official WordPress repository. It’s completely free with no signups or registrations required. If you wish to upgrade to Pro, this plugin will be required.
The Pro edition. There are currently four plans. Each plan has more features and benefits. Depending on which plan you choose, they will provide a different number of Pro Website Activation.
The plan are as follows:
| Essential Plan | Expert Plan | Studio Plan | Agency Plan |
| $49 per Year | $199 per Year | $299 per Year (1st year only)
$499 |
$999 per Year |
| 1 Pro Website Activation
100+ Basic and Pro Widgets
More than 300+ Pro and Basic Templates
60+ Pro Website Kits
Theme Builder
WooCommerce Store Builder
Landing Page Builder
Premium Support |
25 Pro Website Activations
More than 100+ basic and pro widgets
300+ Basic and Pro Templates
60+ Pro Website Kits
Theme Builder
WooCommerce Store Builder
Landing Page Builder
Premium Support
Elementor Expert Profile |
100 Pro Website Activations
100+ Basic and Pro Widgets
More than 300+ Pro and Basic Templates
60+ Pro Website Kits
Theme Builder
WooCommerce Store Builder
Landing Page Builder
VIP Support
Elementor Expert Profile |
1000 Pro Website Activations
100+ Basic and Pro Widgets
More than 300+ Pro and Basic Templates
60+ Pro Website Kits
Theme Builder
WooCommerce Store Builder
Landing Page Builder
VIP Support
Elementor Expert Profile |
The case for going pro
There is a great debate if when talking about going Pro with Elementor. Many people struggle to pay for a service that offers 90% of the benefits it could offer for free. To be honest, this actually boils down to what Elementor Pro offers.
Aside from the ones listed above, Elementor Pro has its other benefits. These include: How To Build A Landing Page With Elementor And Active Campaign
- 50+ additional content elements or modules
- 300+ additional page templates
- A theme builder (which allows you to change headers and footers for your current theme)
- WooCommerce Builder (which allows you to rebuild your WooCommerce Product Pages
- Popup Builder (which allows you create popups and then integrate them with an on-opt-in form, some offers or discounts).
- Visual form builder (which can be integrated with multiple and popular marketing tools)
- Global widgets can be used on the website, even if they are not on the same page.
- Add custom CSS to any Elementor Blocks for further customization
- Deploying Elementor elements in sidebars and widgets
You can choose Elementor Pro Version if you don’t think these extra features are sufficient or you require some of these features on your website. How To Build A Landing Page With Elementor And Active Campaign
The Pros and Cons of Elementor
Pros
- Elementor’s core product is completely free. Unlike most plugins, you do not need to get the Professional plan in order to get the most out of Elementor
- You have many options to create your website. They are even very easy to use.
- This allows users to create custom web pages or layouts using eye-popping designs that are not possible with the default theme or WordPress’ basic builder.
- Drag and drop builders eliminate the need to have HTML, CSS, orPHP skills. Elementor is your friend!
- Chooses the “What you see is what you get” approach, makes it easy for you to build your website without switching to previews. This approach can help you save time.
- Elementor pages are all responsive. They even allow you to view how they would look on mobile, desktop, or tablet as you are building your website.
- This plugin allows you to adjust all alignments, margins and padding values. All details can be fine tuned.
Cons
- Sometimes the links’ custom styling doesn’t always work as expected.
- Sometimes you may need to stick with Elementor’s default typography or color settings.
- It can be difficult to correct misaligned elements, particularly when it comes to their margin values. Because most content elements, including blocks and columns, have their own margin settings, this is not possible.
- Elementor can slow down your website’s overall speed, according to some users. How To Build A Landing Page With Elementor And Active Campaign
The Verdict for Elementor
Elementor is an excellent page builder. It has all the features you want and need for a basic page builder and more. Both beginners and veterans can use it. You get all its features at a low price.
Elementor is the best drag-and-drop page builder plugin you can find for WordPress.
I’d even say that Elementor’s developers have made a fortune and have not stopped trying since. It is incredible that Elementors are still one of the top choices today, given their age.
Elementor Frequently Asked Questions
Is Elementor compatible with WordPress themes?
Elementor works with all themes provided they adhere to the WordPress Codex coding standards.
Does Elementor Work with other WordPress plugins
Elementor can be used with nearly all WordPress plugins.
You might have an incompatibility problem. Elementor can help you to find and fix it.
What is Elementor Pro?
Elementor Pro is the more advanced version of Elementor.
Unlike regular Elementor, it is not free. However, it adds a lot of features and completes the needed tools that web creators need to build a professional, pixel perfect website. How To Build A Landing Page With Elementor And Active Campaign
Why is the Studio subscription to Elementor Pro discounted?
Elementor simply wants to offer a lower entry price point for their studio plan.
This is a great deal at 40% off This discount is only valid for one year. During renewal, Studio plan users will be required to pay the full price.
How do I pay for Elementor Pro?
Elementor Pro can be paid for using Stripe, PayPal or any other credit card.
Is there a Demo Version for Elementor Pro? How To Build A Landing Page With Elementor And Active Campaign
There is no Demo version for Elementor Pro.
They do have a 30-day refund policy which allows you to cancel your pro plan and get a full refund. So if you want to try the Pro version, the best thing to do would be pay for Elementor Pro, try it for a month, then decide if you want to keep it or not.